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| Lovejoy headlining for Rock Werchter 2023. Photo via @ashkabosu on Instagram. |
It's no secret now that Lovejoy is a total success, especially being an almost three year old indie band. In my previous blogs I talked a lot about how Lovejoy makes themselves so unique and special all on their own, but I left out a very important piece to their puzzle: the fans. No band is successful without their fans, and Lovejoy is absolutely no exception. Without the raging support they had even before they released their first EP, they most likely would not be as popular as they are today.
Lovejoy started off with a very strong internet presence, therefore it's easy to understand why their fanbase is so present online. Several fans have started campaigns to boost the band; most recently an account on Twitter known as @lovejoyshq helped to boost Lovejoy's streaming and download numbers when "Normal People Things" was released. This account, run by a group of UK based fans, was able to boost the sales of the song on iTunes, as well as streams on Spotify and other streaming services, helping it nearly top the charts in the UK. Not only were the members of the shared account doing raffles to buy the song for members of the community, they were tracking the stats of the song on music charts around the world, bringing more and more hype to the band.
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| Lovejoy performing at Lollapalooza. Photo credit: Mallory Turner. |
At this year's Reading & Leeds, Lovejoy spoke to NME in an interview that had them discussing all sorts of things related to their band. When asked about their 'cult following', lead singer Will Gold stated that "it would be terrifying if we didn't have them." he goes on to discuss how much of a 'blessing' they are, and how their shows feel 'lonely' without their heavily seasoned fans. He then went on to talk about how they all work hard to ensure that the music they create makes those fans want to stick around for longer. As much as the fans rely on the content the band makes, the band relies on them possibly even more.
Speaking from personal experience, everyone I have meet at concerts and online who are part of the fanbase have been nothing but extremely kind. The sense of community is such a wonderful thing, everyone is very much united over their personal love of the band. I could not be more proud of this band or it's loving fanbase, and I can't even begin to explain just how excited I am to see where this all goes in the future!
